I can help you with all kinds of SEO copywriting services
SEO web content that truly connects
Captivating web copy, beguiling blogs, targeted email marketing, highly successful landing pages, catchy brochures, illuminating editing and proofreading! If you’re after a content writer who’ll nail your target market, every time, you’ve come to the right place. Here are some thoughts on some of my core SEO copywriting services:
SEO website copywriting
Is your website content all it could be?
First glance is everything. But your website doesn’t only need great visuals and layout – the SEO website copywriting is critical. How many businesses spend thousands on web design, only to be wasted because of dull, rambling, non-informative words? And so lacking in correctly placed keyword phrases, headers and search engine optimisation that the site is lost down the Google rankings anyway?
SEO content creation
Keep it regular and genuinely useful
It might sound obvious, but a successful SEO content creation campaign results in your customers actually look forward to opening and read your stuff! That’s because catchy headers lead into your regular giveaways of helpful info or advice – not any hard selling of your product. It’s all about generosity and sharing. No matter whether they’re blogs, sales emails, e-books, videos, podcasts or newsletters – B2B or business to customer. The principle remains the same. The more you supply in the way of genuinely useful insights, know-how and free downloads, the faster your authority and your band of loyal followers will grow. And readers will not only share what you have to say. They’ll more than likely become your happy customers too!
Oh, a note on my search engine optimised e-books, blogs and article writing services. No matter what your topic or product, I specialise in nailing the perfect voice and tone for your audience. I’ve ghost written heaps of content for happy customers. So I can make your ‘own’ stuff sound just like you – only better!
Brochure writing – digital and print
A Powerful Selling Tool
Golden rule of great brochure writing – indeed copywriting generally: Always take your target audience’s point of view. Which boils down to 5 words: ‘What’s in it for me?’
Benefit-driven copy is everything. A first glance must either show a powerful motivation to open the brochure, or the benefits of your product. If it doesn’t, then no matter how bright and glossy, it’s headed straight for the trash – virtual or otherwise!
Facebook, video, print, press, emails
Whether it’s print or digital marketing – advertising copywriting basics stay the same. Whether it’s for the almighty Facebook, YouTube or any other advertising channel, benefits rule. Good advertising content is compelling because it’s useful! The hook can be sledgehammer or subtle, but it’s got to be there. And as for email advertising, if there’s no enticing benefit in the email title, then it generally goes in the trash – unopened.
Proofreading and editing services
Your muddle is my delight!
As far as editing services go, your website, handbook, editorial, white paper, blog – whatever – should be written in clear, conversational, compelling language. Keeping a primary focus on your reader, not on you or your company. In other words, more ‘you’ and ‘your’ than ‘we’ and ‘our’. Your audience needs to stay absorbed, not nod off! Not forgetting a logical, easy-to-follow structure. And of course content that goes online – mostly all these days – is a waste of money if it’s not structured and search engine optimised to get a big tick from Google!
So, struggling to find the right words? Content seems a bit wishy-washy, muddy, and all over the place? I can whip it into alluring shape, quickly and efficiently. I actually adore, in the words of one of my favourite clients, ‘turning boring text into professional copy‘.
SEO web content – who I recommend
Some terrific other services
Here are some great adjunct SEO web content providers I can well and truly vouch for:
For boutique graphic design specialising in brand and visual identity, plus print and digital design: One and One Creative.
Thinking about becoming a copywriter? Kate Toon has all your answers in her fab Clever Copywriting School. And if you want to unravel the mysteries of SEO, she’s got some great courses happening: http://www.therecipeforseosuccess.com.au/
Like to find out more?
If you’re after terrific SEO copywriting service, or any kind of advertising or business writing, call me for a chat and an obligation-free quote. I divide my time between Sydney and Orange, Australia.