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SEO Copywriter Sydney – copywriting that connects

Want the perfect words, every time?

Carefully crafted, creative copy is crucial to the success of your website, landing page, blog, sales emails or e-book. I’m an SEO copywriter  specialising in specifically targeted, customer-focused copywriting services that convert to solid results, whatever your platforms.

 The ideal voice For youR content marketing

<img src="charlotte-calder.png" alt="SEO copywriter Sydney and Orange">I’m a content writer and children’s author based in Sydney and Orange, NSW. Whether you’re after website copywriting, blogs, case studies, a brochure or press release, you’ll find I’m terrific at showing your business at its best. From B2B promotions to wellbeing blogs to incisive editing,  I’m always able to put myself fair and square in your target audience’s shoes. And I write in a clear, conversational, persuasive voice that really communicates with your readers.

In past lives I’ve worked as an actor, photographer and in PR, and have written occasional columns for The Sydney Morning Herald and The Australian. I’ve also been co-proprietor of several successful retail and wholesale concerns. So I know just where you’re coming from business-wise! So, whether you’re in childcare or chandeliers, IT or insurance, finance or Florida alligator farms, (done ’em all!), get in touch with me today about boosting your brand story.

Some copywriting testimonials

We were delighted to ‘discover’ Charlotte Calder and her wonderful copywriting and SEO writing skills.  We had been desperately looking for a genuine solution to our problem and Charlotte fitted the bill perfectly.  Understanding our needs, responding and adapting her way with words to our market and individual market segments was seamless. Importantly she didn’t just provide words on a page but a detailed map and instruction list for our web development team to easily follow and implement which aided in the speed and efficiency of building our websites. So far this has included most of the pages for MerinoSnug, and those for Only Merino (website still under construction). A genuine problem solver – I can’t wait hand over our next project.


Cynthia Jarratt

CMO, Australian Wool Network

Lmost of the pages for MerinoSnug

We specialise in affordable web design, and with more customers looking for a professional online presence we find that the difference between a good and excellent website is the site’s copy.   Charlotte’s ability to turn boring text into professional copy is a unique skill that does not come naturally to most people. We use Charlotte with all our new projects.


Clinton Pretorius

Owner, Social Webworks

LSocial Webworks

Charlotte was recommended to us by one of her industry peers. We were impressed with Charlotte’s swift grasp of our requirements and our client base. She used the perfect language to create our Handbook  – so much so that we accepted the first draft! Charlotte honoured the agreed timelines and was a pleasure to work with.


Anita Commander

Director, Seaforth Childcare

LSeaforth Childcare

I highly recommend Charlotte for content writing. I’m very happy with the quality of her work. She did amazing work in simplifying technical content for my website. I will not hesitate to hire her again.


Dharmesh Goradia

Director, Datamatic Consulting

LDatamatic Consulting

Charlotte was recommended to us by an industry colleague and we are really pleased with the result.  Excellent communication between us both has resulted our new website content being completed on deadline (a short one!) and a large amount of copy across our various business, all rolled into one.  Charlotte was open to changes, and was guided by our brand offering, rather than her own ideas.  The perfect partnership.  Would absolutely recommend Charlotte’s writing skills to others.


Holly Orsman Smith

Grand Pacific Group

LGrand Pacific Group

I couldn’t be more happy with the work and effort I received from Charlotte. The way she transformed information into a vivid story for our brochure was amazing. I highly recommend her services to all and will definitely be getting her to help further down the track again with my business.


Mitchell Goodman

Starlight Chandeliers

Charlotte has done a terrific job in transforming our document from a rambling clump of business text to a well worded, easy to read, presentation with nice highlights of the information which matters most. Her timliness and responsiveness to deadlines and email inquiries was always appreciated.


Nick Reid

Marketing Manager, Reid Stockfeeds

I could not be more pleased with Charlotte’s work  on my sales page ƒor my new online course (not yet live). Not only did she create AMAZING copy, she did it at lightning speed. Copywriting is what sells what you sell and Charlotte’s worth is worth so much more than what you pay. For anyone wanting to create a sales page that really grabs people, work with Charlotte Calder, it might be the most valuable investment in your campaign.


Jennifer Colford

International Best-Selling Author of "Managing Mothering: Simple Shifts to Help You Become the Best Mom on the Planet"

Some recent copywriting clients

Grand Pacific Group businesscards.com.au Minbie 16 Strings String Quartet Ranger Rom Prestige Auto Traders, Sydney The Steam Cleaners Oilsplus Westbuilt Homes and Westbuilt Modular Breakaway Concrete BnH

Web copywriting services - need to chat?

  • 0427 659 202
  • 0263 659 202

So if you’re after an SEO copywriter who’ll give you great service, quick turnaround times and reasonable prices, contact me for an obligation-free quote.