SEO Copywriter Sydney – copywriting that connects
Want the perfect words, every time?
Carefully crafted, creative copy is crucial to the success of your website, landing page, blog, sales emails or e-book. I’m an SEO copywriter specialising in specifically targeted, customer-focused copywriting services that convert to solid results, whatever your platforms.
The ideal voice For youR content marketing
I’m a content writer and children’s author based in Sydney and Orange, NSW. Whether you’re after website copywriting, blogs, case studies, a brochure or press release, you’ll find I’m terrific at showing your business at its best. From B2B promotions to wellbeing blogs to incisive editing, I’m always able to put myself fair and square in your target audience’s shoes. And I write in a clear, conversational, persuasive voice that really communicates with your readers.
In past lives I’ve worked as an actor, photographer and in PR, and have written occasional columns for The Sydney Morning Herald and The Australian. I’ve also been co-proprietor of several successful retail and wholesale concerns. So I know just where you’re coming from business-wise! So, whether you’re in childcare or chandeliers, IT or insurance, finance or Florida alligator farms, (done ’em all!), get in touch with me today about boosting your brand story.
Some copywriting testimonials
We were apprehensive about engaging a copywriter to assist with the refresh of our website, for many reasons. Charlotte made the process simple and easy. Charlotte researched the topics thoroughly to ensure the content was relevant and consistent with our tone. Her prompt and pragmatic approach made it pleasure to work with her.
Director, M+H Private (copy still being updated)
We were delighted to ‘discover’ Charlotte Calder and her wonderful copywriting and SEO writing skills. We had been desperately looking for a genuine solution to our problem and Charlotte fitted the bill perfectly. Understanding our needs, responding and adapting her way with words to our market and individual market segments was seamless. Importantly she didn’t just provide words on a page but a detailed map and instruction list for our web development team to easily follow and implement which aided in the speed and efficiency of building our websites. So far this has included most of the pages for MerinoSnug, and those for Only Merino (website still under construction). A genuine problem solver – I can’t wait hand over our next project.
CMO, Australian Wool Network
We specialise in affordable web design, and with more customers looking for a professional online presence we find that the difference between a good and excellent website is the site’s copy. Charlotte’s ability to turn boring text into professional copy is a unique skill that does not come naturally to most people. We use Charlotte with all our new projects.
Owner, Social Webworks
Charlotte is always a pleasure to work with! She is efficient and easily able to adapt to the various briefs we have given her. Her writing is clear, concise, personable and always fits the criteria. We look forward to working with her in the future!
Marketing Co-ordinator, Huon IT
Charlotte was recommended to us by one of her industry peers. We were impressed with Charlotte’s swift grasp of our requirements and our client base. She used the perfect language to create our Handbook – so much so that we accepted the first draft! Charlotte honoured the agreed timelines and was a pleasure to work with.
Director, Seaforth Childcare
I highly recommend Charlotte for content writing. I’m very happy with the quality of her work. She did amazing work in simplifying technical content for my website. I will not hesitate to hire her again.
Director, Datamatic Consulting
We have worked with Charlotte on several recent projects and are delighted with the work carried out. Proline Signs develop creative marketing products, so all copy material needs to be of the highest quality, which is what we get with Charlotte. From the outset she has been prompt, efficient and delivered on her brief. I would highly recommend working with her.
Director, Proline Signs
Charlotte was recommended to us by an industry colleague and we are really pleased with the result. Excellent communication between us both has resulted our new website content being completed on deadline (a short one!) and a large amount of copy across our various business, all rolled into one. Charlotte was open to changes, and was guided by our brand offering, rather than her own ideas. The perfect partnership. Would absolutely recommend Charlotte’s writing skills to others.
Holly Orsman Smith
Grand Pacific Group
A big thank you Charlotte for the great work and effort you have provided over the last couple of months. You have been a pleasure to work with and I would highly recommend your services. Thank you again for creating our new website businesscards.com.au content completely from scratch, and also for rewriting our Saunders Print Group website (currently being updated). You have been great and so easy to work with.
Saunders Print Group
Charlotte did a great job rewriting some important product pages for our website. She was very thorough in the way she approached the project, followed our requirements, was flexible and delivered quality copywriting on time. I will definitely contact Charlotte again for my future copywriting needs.
Love That Pet
I couldn’t be more happy with the work and effort I received from Charlotte. The way she transformed information into a vivid story for our brochure was amazing. I highly recommend her services to all and will definitely be getting her to help further down the track again with my business.
Charlotte has been a pleasure to work with. As a business owner who knew what I wanted to see for my website copy, I felt she listened to my needs, whilst at the same time adding her touch of experience and finesse. Charlotte was willing to go the extra mile and took the time to hear any concerns I may have had through the process. Thank you Charlotte for making my business 16 Strings String Quartet look GREAT online and I would definitely contact you again for any future copywriting work for my business.
Director, 16 Strings String Quartet
Charlotte has done a terrific job in transforming our document from a rambling clump of business text to a well worded, easy to read, presentation with nice highlights of the information which matters most. Her timliness and responsiveness to deadlines and email inquiries was always appreciated.
Marketing Manager, Reid Stockfeeds
Charlotte’s easy way of connecting words and imagery for our new pack and brochure was so apt and in turn helped us to connect the benefits of our product with mothers.
I could not be more pleased with Charlotte’s work on my sales page ƒor my new online course (not yet live). Not only did she create AMAZING copy, she did it at lightning speed. Copywriting is what sells what you sell and Charlotte’s worth is worth so much more than what you pay. For anyone wanting to create a sales page that really grabs people, work with Charlotte Calder, it might be the most valuable investment in your campaign.
International Best-Selling Author of "Managing Mothering: Simple Shifts to Help You Become the Best Mom on the Planet"
First time working with Charlotte. I had her working on an SEO website copywriting project and was very pleased with the final results. Her writing skills are excellent … a highly commendable copywriter. If you’re relying on great work at an affordable price try Charlotte – you won’t be disappointed. I look forward to using her again.
The Steam Cleaners
I loved working with Charlotte. She did some copy revision and additions to one of my offer pages and I’m happy with the end result. Additionally, she was responsive, fast and she does great work.
New York Times best selling author, aka 'The Best Seller Maker'
I was totally lost when it was time to write fun and engaging content for Ranger Rom’s website. I had no idea where to begin. What I did know is that I needed someone that could engage kids and adults with their writing talents. It was also very important to have someone with SEO knowledge, and have the talents necessary to seamlessly combine the two requirements on the web site and blog. Charlotte has proven invaluable with the project and I appreciate her going above and beyond what was expected. Thank you so much and I really look forward to working with you again in the future.
Charlotte took on my project with a thoroughness in research that I hadn’t expected, as well as taking my notes and feedback on board throughout the process to create a blurb that compliments the key aspects of my novel. I couldn’t be happier with the outcome.
Author of What Lies Within
Charlotte was very easy to talk to and great with words – but then that is her job! Response time to any queries we had was excellent. Charlotte also coordinated everything with the website designer, ensuring a great finished product with minimum effort on our part.
BnH Blinds, Screens, Awnings and Shade Sails